"If you think business and manners don’t mix, try talking with your mouth full.” - Diane Gottsman, Modern Manners & Etiquette Expert, Author, Media Resource

University Etiquette

Business Etiquette & Leadership Development Programs for Universities

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It’s not just dinner…it’s business. Second job interviews are routinely conducted over a meal in order to observe the interviewee’s comfort level in social situations. A relationship can be built, or a job lost, over a simple spaghetti dinner. Are you prepared?

Topics Include:

  • Preparation Prior to the Meal
  • Best Job Interview Menu Choices
  • Foods to Avoid
  • Host & Guest Duties
  • Ordering Liquor – Do’s & Don’ts
  • Place Setting Etiquette
  • Napkin Knowledge
  • Excusing Oneself from the Table
  • Coughs, Sneezes & Other Awkward Moments
  • The Toast – When, How & to Whom
  • How to Accept a Toast
  • Difficult to Eat Food Etiquette
  • Handling Accidents
  • Unusual Menu Terms
  • Handling the Valet, Coat Check & Other Services
  • Dining Conversation
  • Paying the Bill
  • Tipping Etiquette
  • And more…


The mere thought of making conversation with a stranger is enough to make most people break out in a sweat. Companies value individuals that can communicate effectively and network in social and business venues. If you want the job, it takes the ability to convince another person that you’ve got what it takes to make a favorable impression on clients, coworkers and the community.

Topics include:

  • Making a Memorable Entrance
  • A Powerful First Impression
  • Conversation Skill Basics
  • Areas of the Room to Avoid
  • Breaking Into an Existing Conversation
  • Business Card Etiquette
  • Excusing Oneself from a Conversation
  • Technology/Cell Phone Courtesy
  • Social Media Intelligence
  • Navigating the Buffet Table
  • And more…


A strong resume is not the only thing that makes a powerful impression on an employer. Professional clothing speaks volumes about how a job candidate, or a new hire, prefers to be seen and evaluated.

Topics include:

  • Job Interview Attire – Appropriate Choices
  • Casual vs Corporate Work Wear
  • Men’s & Women’s Wardrobe Essentials
  • Accessories & Other Important Details
  • Proper Cut & Fit
  • Shoes, Socks & Important Details
  • Do’s & Don’ts
  • And more…

From internships to interviews, here are some useful tips to help you navigate your college years.

Topics include:



Rice University

“Diane is a renowned etiquette expert and has worked with the Center for Career Development at Rice University for the past 13 years. She teaches our students and staff how to successfully transition into the professional world, covering everything from networking, business etiquette, social media, communication skills, and dress. Her seminars are hands-on so students are practicing every step of the way.

She delivers serious content with an energetic and witty manner and students walk away feeling more confident and can immediately apply what they have learned. Diane knows how to captivate an audience and keep them engaged. Her tips are always current, practical, and timeless.

She delivers no nonsense feedback in a charming manner and her “tell it like it is” approach is fresh, relatable and authentic. It’s clear she deeply cares about empowering others and inspires them to do the same. She is the real deal!”

Nicole Van Den Heuvel,
Director, Center for Career Development
Rice University

Harvard Business School

“Diane’s Protocol training with our executive education staff continues to receive “glowing” reports. Diane offers practical advice for anyone who works with people.”

Jackie Baugher
Owner Managed Programs
Harvard Business School

Georgetown University

“Diane’s words of wisdom are appropriate for a wide array of audiences.  Our team ranges from recent college graduates to seasoned professionals, and Diane’s guidance provides something for everyone. Her easy confidence and open, engaging style make it fun to learn the finer points of etiquette that are useful in business and in every day

Melissa K. Trotta
Associate Dean, Executive Degree Programs
Georgetown University

Baylor University

“Diane always brings a special enthusiasm to our Baylor University’s Annual Etiquette Dinner. Her professional expertise, coupled with her ability to relate and engage the students is the reason our etiquette dinner continues to be such an overwhelming success. Diane covers topics that will assist our students in their professional life, as well as immediately empower them to feel more confident in everyday situations. The event is always a huge success. We love Diane!”

Kat Evans
Career Advisor
Baylor University

Southwestern University

“Diane Gottsman delivers informative and entertaining dining etiquette and networking skills presentations to our students each fall. A dynamic speaker, Diane is easy to work with and very responsive to our campus’ needs. Her high-quality handouts help students take away her important message. I highly recommend The Protocol School of Texas for your dining etiquette training needs.”

Alexandra Anderson, MA, MEd
Associate Director of Career Services
Southwestern University

Texas State University – McCoy College of Business

“Diane Gottsman is a pleasure to work with and truly an ‘Etiquette Expert’. The students love her insightful tips and engaging sense of humor. We always have a sold out crowd. Several students/faculty have commented that they have attended etiquette dinners before but none as useful as Diane’s.”

Arin Ely
Student Development Coordinator & Academic Advisor
McCoy College Academic Advising
McCoy College of Business Administration
Texas State University-San Marcos

University of St. Thomas

“Diane came highly recommended to us from a number of universities, and in 10 years, she has not let us down. A dynamic speaker, she holds the attention of the audience throughout the presentation and her knowledge of the world of etiquette is evident.”

Lindsey McPherson
Associate Director of Career Services
University of St. Thomas

Concordia University

“Diane’s sessions are fun, fascinating and full of useful content. Diane is a true professional with a charming, approachable demeanor. The dining etiquette session is enjoyed equally by both the students and the staff and all the comments after our 7 years of annual events are extremely positive. We always look forward to seeing Diane.”

Joyce Sinclair
Career Services Coordinator
Director of Internships

University of Texas Health Science Center School of Medicine

“Diane Gottsman is truly an expert in her field.  Our premedical students always walk away from her sessions with new skills and a greater appreciation for the course material; definitely second to none in expertise and a class act!”

Belinda Chapa Gonzalez
Director of Admissions and Special Programs

The University of Texas-Texas Exes Forty Acres Scholars Program

“We sent our 14 freshman Forty Acres Scholars at The University of Texas through Diane’s dining etiquette seminar and were thrilled with how it turned out.  Our scholars gained confidence to handle any dining situation.  Diane presents her information in a fun, informative, creative way.   Since our scholars dine with alumni on a regular basis, it is imperative that they develop those skills early in their college career.”

Blakeney Kurad
Director of Forty Acres Scholars Program and Development
The Ex Students’ Association of The University of Texas

University of Texas at Austin – Business Honors Program

“The protocol presentation by Diane Gottsman was an incredible experience! I began learning things the moment she walked through the door. She was able to answer every single question in the room and taught the course with poise, friendliness, and approachability. I will always remember Diane Gottsman!”

Matthew Reagan Barry, Student
Business Honors Program
Red McCombs School of Business
The University of Texas at Austin

University of Texas at Austin – MBA at Dallas & Houston

“Diane is an engaging presenter and is always well received by our students. A couple of Diane’s key strengths is her ability to deliver informative material in an interesting manner and quickly respond to students’ questions in a substantive and meaningful way. Diane’s expertise can’t be beat.”

Steven Burton
Director, Texas MBA at Dallas & Houston
McCombs School of Business
The University of Texas at Austin

University of Texas at Austin – Development Office Staff

“Diane’s presentation to our campus Development Professionals was informative, engaging, and fun. Primarily focused on business protocol, Diane’s teaching style instantly put the participants at ease and created an interactive atmosphere where no one felt uncomfortable about asking questions. Her expertise is clear and practical and can be applied to both work and social situations. Diane is clearly an expert in her field and we are all better for having attended her session.”

Lee Bash
Executive Director
Office of Special Programs
The University of Texas at Austin

University of Texas at Austin Red McCombs School of Business

“Diane ensures each of our MBA students walks away from our “Etiquette Dinner” with a thorough understanding of the purpose and substance of dining in either a business or social setting.  She also makes the subject more engaging and entertaining than anyone would have expected which is why UT has invited her back to teach our students for 5 years.”

Stacey L. Rudnick
Director, MBA Career Services

The University of Texas at San Antonio

“Diane Gottsman gives an excellent Etiquette Dinner presentation annually  to the UTSA Ambassadors. Diane instills self-confidence into each of our ambassadors that they will have for a lifetime. We are honored to have Diane back each year.”

Dr. Patricia Graham
Executive Director of the Special Events Center
The University of Texas at San Antonio

Texas State University – School of Health Administration

“Before Diane’s presentation, many of the students felt they did not need a presentation in etiquette. After speaking only a few minutes, Diane convinced everyone that they needed the presentation. She accomplished this minor miracle in an informative and entertaining delivery that left students wanting more.”

Dr. Michael Nowicki, FACHE, FHFMA
Professor and Director
School of Health Administration
Texas State University – San Marcos

Texas Tech University

“Diane Gottsman makes etiquette not only informative, but fun. I highly recommend her smart, polished approach to all things protocol.”

Deena B. Katz
Associate Professor, Texas Tech University

University of North Texas

“Diane always delivers an exceptional program! She has presented our etiquette dinners for the past 5 years, and she has a knack for keeping things entertaining while also teaching students valuable skills that they will be able to use their entire lives/careers. In at least one case, a student commented that this was the best educational program he has ever attended. Since Diane has been presenting at our Etiquette Dinners, we have sold out each of them, and actually had to expand the number of seats. We are looking forward to our next Etiquette Dinner. Thanks Diane!”

Dan Naegeli
University of North Texas Career Center

University of Houston – College of Pharmacy

“Diane Gottsman’s networking and etiquette program offered thoroughly enjoyable and instructive guidance for helping our students, faculty and staff successfully navigate around the many pitfalls that can make or break a job offer or business deal. By infusing humor and enthusiasm into her interactive presentation, Diane makes the attendees extremely receptive to learning.  Thanks Diane.”

F. Lamar Pritchard, Ph.D
Dean, College of Pharmacy

Iota Phi Theta – National Chapter

“Diane’s corporate etiquette training, coupled with her warm personality and down-to-earth teaching method made our Summer Leadership Conference even more special for our members. As we strive to offer our collegiate and alumni membership resources that will equip them to make viable contributions to the communities we serve, we will definitely use The Protocol School of Texas, and Diane Gottsman, again for future training programs. Thanks Diane!”

Eric A. McCoy
International Director of Training and Development

Trinity University

“Diane’s enthusiasm, professional expertise, and ability to relate and engage the students is impeccable. Diane informs students about etiquette that will help them in their professional and social events. Students always compliment Diane’s energetic and informative etiquette dinner and say everyone on campus should attend.”

Christine Burnett
Trinity University

Texas State University

“Working with Diane and her team is always a pleasure. The instruction she provides our McCoy MBA students during the annual Business Etiquette Dinner is not only engaging and entertaining, but absolutely critical to their long-term success in the business world.”

Matthew W. Painter
MBA Program Director
McCoy College of Business Administration
Texas State University

Sam Houston State University

“Diane Gottsman does an amazing job of providing our BearKats information as it relates to dining etiquette. She accomplishes this through her approachable and laidback demeanor while simultaneously instructing our students on the pitfalls that they may encounter at a business interview meal. She truly provides a great service for Sam Houston State University.”

Mitch Parker
Marketing and Events Coordinator
Cohort 29 – Ed.D. Educational Leadership, Higher Education
Sam Houston State