"If you think business and manners don’t mix, try talking with your mouth full.” - Diane Gottsman, Modern Manners & Etiquette Expert, Author, Media Resource

Corporate Etiquette

Business Etiquette & Professional Development Training

Corp Etiquette Banner


Professional corporate etiquette, a.k.a. “People Skills,” is a fundamental part of your executive tool kit. According to research done by Harvard University, The Carnegie Foundation and the Stanford Research Institute, more than 85% of job success is based on “soft skills,” your personal conduct and the ability to put others at ease. Corporate clients expect no less than “Five Star” treatment, and in today’s fiercely competitive market, you are at a disadvantage if you overlook important fine points.

Topics include:

  • The Proper Introduction
  • Proper Responses to Introductions
  • Tips for Remembering Names
  • A Handshake that Matters
  • Eye Contact
  • Body Language Basics
  • Technology Faux Pas
  • And more…


Business executives routinely find themselves in situations where they must communicate effectively with clients and colleagues. Understanding the intricacies of networking is what thoughtful business owners and major corporations consider an executive survival skill. Effective networking takes effort and practice. People like doing business with people they respect and trust. A good communicator knows how to put others at ease.

Topics include:

  • Making a Powerful Entrance
  • First Impressions are Lasting
  • Conversation Skill Basics
  • Breaking Into an Existing Conversation
  • Body Language to Avoid
  • Balancing Food & Drink
  • Breaking Free from a Conversation
  • The Art of The Business Card
  • Technology Courtesy
  • Social Media Savvy
  • And more…


Confidence in dining situations frees one to pay closer attention to business conversation. When we are nervous, we cannot give one hundred percent of our concentration to fellow diners, leading to miscommunication, or a business breakdown. Questions about which fork to use, what to do if you have dropped your napkin and what role you hold in a “toast” are all legitimate concerns. Knowing how to handle one’s self with poise in dining situations adds to an individual’s overall effectiveness when representing an organization at social and business events.

Topics include:

  • How To Properly Extend an Invitation
  • Host & Guest Duties
  • Ordering with Confidence
  • Place Settings: Arranging & Understanding the Utensils
  • Handling the Unexpected Accident
  • The Corporate Toast: Giving & Receiving
  • Napkin Know-How
  • American vs. European Training
  • Gristle, Coughs, Sneezes & Other Awkward Moments
  • Cell Phone Courtesy
  • Commonly Asked Questions
  • And more…


It is true, you are judged by the manner in which you choose the world to view you as a professional. Make no mistake…it’s all in the details!

Topics include:

  • Women’s Executive Wardrobe & Accessories
  • Men’s Executive Wardrobe & Accessories
  • Attire Do’s & Don’ts
  • Business Casual Defined
  • Accessories & Necessities
  • Travel Wear
  • Closet Staples
  • And more…



Harvard University Business School

“Diane is a fantastic presenter. Her style is so easy that I’ve been able to use what she taught us without even thinking about it. Diane presents the concepts in such a natural way that becomes effortless to execute proper business etiquette.”

Colleen McLaughlin
Senior Program Coordinator
Harvard Business School – Executive Education

Four Seasons Hotel Boston

“We are very fortunate to have made the connection with Diane Gottsman and The Protocol School of Texas. At any Four Seasons Hotel we constantly need to be ahead of ourselves when it comes to correct protocol as we strive to serve our International, high profile guests, ranging from dignitaries, to Heads of State, to Royalty, to our valued everyday Four Seasons guest. Diane’s training session was informative, educational and a delightful insight into becoming, even more, politically correct. I highly recommend Diane to any professional institute as you would be surprised what you do not already know.”

Catriona Eldemery
Vice President
Four Seasons Hotel Boston

AT&T – South Texas

“At AT&T, one of our key goals is to be the best retailer in the world.  We are focused on treating our customers better than anyone else.  Having Diane Gottsman lead a session on etiquette with our sales teams helped us continue to raise the bar on our performance and ensure we knew not only what customers really want, but also showed us how to deliver on it.”

Chris Penrose
Vice President/General Manager
AT&T – South Texas

State Bar of Texas

“We continue to ask Diane Gottsman back each year to speak to a group of lawyers as part of their leadership training. Diane effortlessly mixes real-world advice with humor and our participants leave having learned important etiquette tips that they can apply in their roles as leaders within the legal profession as well as in their personal lives.”

Jennifer Reames
Executive Office
State Bar of Texas

Young Nonprofit Professional Network of Austin

“Diane is remarkable and the very best at what she does. We were extremely fortunate to have Diane present to our group of young emerging leaders as she shared her personal story, great advice on professional etiquette, and the importance of confidence for success. She is an amazing presenter that radiates positive energy and is extremely relatable. A check on my bucket list!”

Courtney Horm
Professional Development Chair
Young Nonprofit Professional Network of Austin